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How to Communicate Effectively & Create Smart Investors

posted on 20 January 2016 by Sunil Jhaveri

What are the key communications which the industry should focus in the current Year to strengthen this new-found behavioral change of the investors (for the better & for their own benefit)? We need to keep this momentum going & ensure that we create Happy Investors who in turn become the Brand Ambassadors for our Industry & start looking at Mutual Fund investments as their First Choice. MF schemes should become PULL products rather than PUSH products.